NFT Entertainment Brand on Hedera! Loco Lizardz and King Solomon - Hedera Corner (Part 1)

This interview was originally published by Genfinity.

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King Solomon interviews Loco Lizardz as part of the Hedera Corner in the LightHouse by Genfinity! Brought to you by LightHouse Report sponsor Hedera Hashgraph and in collaboration with our partner and Hedera wallet provider HashPack.

Transcription

Genfinity – King Solomon – Founder & CEO
‍What is up, everybody? Solomon here. I hope you guys are all having a fantastic day. As you guys know, we've been nailing out multiple Hedera Hashgraph ecosystem interviews, posting them within our Hedera corner from Genfinity and in collaboration with HashPack as well. Today, I'm super excited to have Chief, who is the founder of Loco Lizardz, building on Hedera. How's it going today, Chief?

Loco Lizardz – Chief – Founder & CEO
‍Hey, yeah, thanks for having us on. And yet, doing good, thank you.

Genfinity – King Solomon – Founder & CEO
‍Yeah, so you guys, I always like to kind of start this to give a kick off, as far as asking about a little bit about the background of the projects you guys have, Loco Lizardz. Can you talk about the background of your project, why you started your project, and why you've chosen to build it on Hedera?

Loco Lizardz – Chief – Founder & CEO
‍Yeah, so in a nutshell, basically, I have a few years ago, maybe 10 years ago, I lived in Ibiza, a bit about five or six summer seasons out there, so it's like six months at a time, kind of working in and around the house music scene, selling tickets for it, running small nights out there, you know, ferrying the tourists around, and just kind of immersed in that whole experience of music and clubbing, and it was something I enjoyed for a long time. As I got older, because of that, obviously, I met my wife in Ibiza when we were partying together. She was a body painter. We came back, we had children, I fell down, so I've got a lot of friends who operate within the music scene, within the clubbing scene, who still operate within that scene. So I'm obviously not so much anymore. One of my friends, Ryan, who used to do some club nights with back in the day, he owns Ibiza Bible, which is now the world's largest Ibiza online community in terms of its reach. So it can reach millions and millions of people basically with its posts and it's followed by, I think, over half a million people. So at the end of last year, obviously it's the end of 2022 now, in the middle to the end of 2021, I came across NFTs. I became really, really interested in NFTs, started buying and selling them, this was on Solana, kind of getting involved that way, and started to understand a little bit about NFTs. I wanted to kind of create my own projects. So what I understood was that you needed an existing community if you wanted to build a successful project, whether that was an existing community who was active within NFTs or had the ability to become active within NFTs. So in doing that, I looked in, obviously, I went with what was familiar with, which was kind of the clubbing and the nightlife scene, approached Ryan and said, "Look, I've got this idea for this NFT project. I want to partner with Ibiza Bible. Are you interested?" He said yes, and then the rest is history.

Genfinity – King Solomon – Founder & CEO
‍Yeah, and maybe you know, you expanded on a little bit with the Ibiza Bible aspects, but you guys, from the NFT standpoint, are really kind of focusing on, from what I've been able to see, the branding aspect and surrounding it around entertainment as well. Can you touch base on, like, I guess, what differentiates what you guys are doing from Loco Lizardz to what you see kind of out in the ecosystem right now? Do you see anybody else that's kind of doing a similar thing from branding in an entertainment standpoint, and how do you kind of see that unfolding in the near future?

Loco Lizardz – Chief – Founder & CEO
‍Yeah, So, I can honestly say that I can't see any other project doing what we're doing on any of the chains at the minute. There have been projects that have said that they might do some kind of similar stuff, but it's not really materialized. What we are trying to do is drive that web 2 and web 3 bridge and brand recognition through content creation. Just before I've spoken to you, we've got a guy out in Thailand, Jay, who you will all start to see soon, or maybe we'll have seen by the time this video comes out, who is creating content for his interview and party goes. Because obviously it's the winter now, so in Ibiza it means there is a May until September kind of season. So we now have a creative in Thailand, and Thailand is just about to kick off. They've got some crazy parties tonight, and tomorrow is the jungle experience, and there are other things going on. So we're getting that party content, and it's not even the kind of content we're going to be getting. It's not necessarily to do with NFTs at all. It's just asking questions that could potentially pick up and go viral or would just be fun and engaging to watch, because the way we're coming at it is to build a brand and to build recognition of a brand. We already have a community in web 3, because we've got buyers and we've got holders, and we're already known within the Hedera ecosystem. So what we now need to do is build that brand outwards and bring new people in, and also show the people in web 3 that we are being active out there and pushing those boundaries and trying to create that bridge, because ultimately, no one else is doing this within the electronic music scene, or the club and scene, or the entertainment scene that we are trying to do at the moment. I'm really excited to see how it progresses over the coming months, as we pump out that content. We're looking for daily, twice daily content that will be going out across Instagram reels, YouTube shorts, TikTok, and obviously shared on Twitter as well and in our Discord. So soon, this is going to be a massive amount of content going out and creating views, creating eyes back on what is this Loco Lizardz. To begin with, we're not going to go too heavy in the web 2 arena with, "Oh, this is if you click the links, you're going to find us." The questions in the content will just be fun and engaging and just be getting people familiar with us.

Genfinity – King Solomon – Founder & CEO
‍And I think that surrounds, like even going to your guys's site and taking a look through it, you know, you kind of have a separation between what you're deeming the marketing aspects, which is kind of that engagement aspect and holder rewards. Can you touch base a little bit on the collection, like the Loco Lizardz themselves, as far as the NFTs are concerned? Without getting into any sort of financial advice or anything here, but like, what do you guys provide as far as the holder aspects within those? How are you looking at the collection right now, and maybe just a brief overview of the Lizardz themselves?

Loco Lizardz – Chief – Founder & CEO
‍Yeah, no, that's cool. But one thing I'll go on is that, and then I'll just come back to you and see if the Ibiza Bible reach that we've been getting already. I forgot to filter on that. So, yes, obviously, the collection is 2222 at the minute. There are plans for future drops, but not with the same token. So that is one collection now, but we may do future drops. I'll hold this at a minute, and they have the opportunity to get entered into daily giveaways in our Discord, but that's just something that's taking along we will be offering airdrops, we are looking at diagnosing with music so these will be music in our airdrops.