Mynt: The Future of Music & Digital Collectibles

In this episode of the Hedera corner brought to you by King Solomon from Genfinity, Mynt, a Music NFT project building in the Hedera ecosystem that aims to revolutionize the way you engage with your favorite artists. Tune in to learn about their unique value proposition and learn about how you can get involved.

Transcription

Genfinity – King Solomon – Founder & CEO
All right, so if you guys aren't aware,  shoots, we got two minutes left. Let's see if more people come in. We are competing right now with a John Deaton, spaces for regulations, and all these other aspects which I saw this morning. I'm like, but you know we're going to be pushing this out. We'll create that feedback loop of content. Really great to have both you, Brandon, and ItsMynt up here today, to not have Marc from HashPack have a heart attack and to allow him to transcribe these interviews efficiently. We normally do these kind of, one-on-one for about 20-25 minutes each. 'm kind of going to start with, I don't know if Brandon or if, the ItsMynt, team do you guys have time constraints? Are you guys good? Yeah, that's fine. 100% Adam, if you want to come up, um, I will invite you up to speak as well. And we'll get started here. We're actually thinking that, um, Brandon, real quick, that that blog actually got me thinking even about these spaces on Mondays. We have a team meeting tonight, so I'm trying to really figure out the best way to facilitate all this stuff moving forward. I mean, these one-on-one interviews, I think, are massively valuable, but I also think that we could potentially expand them out to some extent. Really this whole Space, especially with interviewing people and just doing it consistently, it's partially about continuity, but it's also, you know, with our Wednesday spaces, we've consistently tried to go outside of our comfort zone, get outside of the box, and start breaking down some silos. I think we can also do that on these Monday ones, just have to really plan it strategically. But excited to have Adam and uh, it's meant up here today, um, to give you guys an overview. ItsMynt just creating entirely new revenue streams from musicians, bringing artists and fans closer together. Music streaming is a mark generate revenue unless you're at the upper reaches of success, with sustainable opportunities emerging through nfts, web 3, and decentralization. We're at the cusp of something great. Whether you're an obsessive superfan or everyday music lover, now you can directly support your favorite artists and have fun doing so. So the first question that I always ask, to any of the projects or ecosystems up here is, can you give a little bit of background about yourselves, in crypto as well as kind of what sparked the aspects of ItsMynt in its inception?

‍ItsMynt – Adam - Founder
Yeah, certainly, and firstly, thanks very much for giving us the floor today. My name's Adam from ItsMynt, by the way. We've got two Adams, and the other family members, George, and we actually all come to the music industry really quickly. I work, you know, me and George have worked with emerging artists for several years, and about two years ago, we were actually invited by George's brother, Chris, to take part in the NBA Top Shot in its feet-to-stage, and there was something really exciting about it you know, it reminded me of being younger and going to the, you know, to buy CDs at HMV and then going back with your friends and listening to one another what one another had bought that day. I really felt the community angle inside Discord. You know, I was actually new to Discord, I've been honest. And so, you know, that was an entirely new experience for me. Can anyone hear me, by the way, because I've just, I'm getting messages? Yeah, no, yeah, you sound great, okay, good. So yeah, the community angle was with the news being undiscored that I'd, you know, I've never really come across before and the energy around it. And I thought that, you know what, like all these artists we're working with, this is something new, it's something exciting, and I think that music would fit really good into this space. And it's actually being like a kind of a two-year journey for us because we, we were introduced to Hedera quite early on by a developer and through both through the developer we were working with but also through Matt Smithy's from Dovu. He was working with Chris, the guy I mentioned earlier, and we just thought, you know, the few problems we had found with music NFTs on other platforms could be really solved by the speed that Hedera was promising. And you know, long term, I think it's going to make a lot of sense because when you're on board a music artist and music for fans, they want quite often an artist will want to reward their fans at a no fee basis, you know, so I think that having the huge gas fees, that was something that we, you know, we were kind of keeping an eye on. So, we've been, we've also been developing our own kind of platform and launchpad in the background which will be launching soon. So, you know, we've been around the scene for a couple of years. I think that, you know, we're NFT collectors, we're also crypto believers, and mostly we think the decentralization for music and the ability to kind of build things as a community and with your fans is what really gets us most excited about music NFTs.

‍Genfinity – King Solomon – Founder & CEO
100%, Adam, if you want to give maybe an overview and a background of yourself within It's Mint, and then kind of, as well as like, we'll call you in the crypto and what led you into the Hedera Hbar ecosystem?

‍ItsMynt – Adam Levite - Founder
Yeah, absolutely. And sorry, I was dropped from the call for a second, so I missed some what Adam was saying, but my background is on the creative side. I've been a designer and a director for a very long time. I've worked in action sports and like cultural stuff, but music especially, and I directed music videos for a long time. So, I come from the side of just making stuff, and you know, I mean the crypto and NFT space, I mean, for it, it reminds me a lot of I used to design for a snowboard in the snowboarding industry for a long time, and it really, really reminds me of the leading edge feeling of when I was designing for snowboards. It was a long time ago, an age myself because it was like the mid-90s. And so, snowboarding was like, you know, this thing that we're, that the people who were part of it were so excited about it, and so much of the traditional community looked down on us and really just ignored us. It really feels exciting to be here. I've done worked at, you know, for a lot of leading-edge spaces, and it's just so, it's so exciting to be in this community and be doing work in this community. That's sort of what's brought me here. Did I answer your question? If I got off track.

‍Genfinity – King Solomon – Founder & CEO
No, yeah,100%. And I should mention, you know, you guys have, I'll give you an early congratulations, you're certainly probably gonna sell out your founder's token drop one. I think you've got five left. Can you touch base a little bit because you have three drops lined up, maybe around what each one represents? And I do believe that the mint profile actually mentioned that you guys have a launchpad coming down the pike as well. If you could touch base a little bit on the three drops that you have lined up, as well as the launchpad aspects, that'd be great.

‍ItsMynt – Adam Levite - Founder
Yeah, no worries, Adam. I'll talk about it creatively, and then you maybe talk about it more technically. I mean, really creatively, we just wanted to, you know, we just looked around and we saw we just wanted to sort of make something that anticipated where things would be in the future. And so we didn't do like a PFP. We didn't want to do something that was purely digital. We really wanted to do something that came from my background, which was movement, music videos. And we did something, we shot it on film, we found some dancers in London, used tracks that Adam, Adam can tell you about his musicians that he works with. And we basically just sort of had these three different dancers with three different vibes, and we made these little films that represent each. And, you know, so you guys know about Hedera, it's awesome. You can have multiple files with your NFTs. So yeah, each one has like a little different vibe, each one has a different track, each one, each main cover image is slightly different. Yeah, Adam, go ahead.

‍ItsMynt – Adam - Founder
And then, you know, speaking to what I said earlier about kind of wanting to reward early followers, and it relates to music artists rewarding their closest fans as well, we wanted to release the founder's token that essentially got utility across the platform ongoing in perpetuity, you know, and that's really the purpose behind it. I think that on top of the digital asset, we've also had a number of soccer jerseys or football shirts, depending on where you're from, and every one of them is unique as well. You know, they've all been tied-dyed, they're all uniquely numbered, so you know, the kind of we see it as like we're building our squad, like our early team, and we're starting with 100. And you know, the initial video, it is different, the music will be different, the whole style will be different on the next one, but we wanted to do it kind of gradually because you know, I've seen a lot of NFTs kind of maybe I am too big in the first instance, and whereas we want to build this a bit more like a traditional business to be honest, and build it right by grip.

‍Genfinity – King Solomon – Founder & CEO
Yeah, and I mean, we've seen a lot, you know, some aspects of music platforms. I know that you can think of like TuneFM and things like that. What aspects are going to set its meant apart from other platforms out in the space, let alone the Hedera ecosystem? And really, how much disruption is possible within the music industry, bringing into web 3 and crypto?

‍ItsMynt – Adam - Founder
Yeah, I mean, the sky's the limit when you talk about, think about the big picture, you know, we're seeing some majors starting to adopt more to it now, which is interesting. I hope that gives a lot more artists the kind of confidence to really take this step. I think where we're different, you know, I think that the other platforms, Siki and TuneFM, what they're doing is really fascinating, you know, and it feels like they're kind of going after the Spotify side of music, but, you know, we're working the music artists. What we've found is, you know, there's the song, right? And then there's all the favors that they have to call in to make that song and all the money they spend on producing that song. And then there's the artwork that goes into it and there's the music video, and then there's the promotion, you know, and then you're competing against 29 million other songs at the end of it in, you know, and there's a subscription fee that is the same price as an app that reminds you to breathe, and it's half the price of an app that tries to psych you up to ride a cycle. And so the whole thing, the whole music industry for us, the stream inside of it has just kind of become ridiculous, but there's this whole other side of music as well and the creation that artists do, you know, many of them are visual artists as well as music artists and or they work with visual artists. They create art, and so we're really looking at kind of more Bandcamp and size like that as to where we want to kind of position ourselves, and also Patreon, because, you know, the idea here is that you collect early and you invest in the artist early, and you get whatever asset it is we produce of them as the main NFT, but then there's kind of ongoing rewards. And so you'll see a couple of the projects we're launching coming up, one called Future Legends where if you, if you're one of the 100 collectors of the artists, you get free mint of all of their ongoing songs, and we hope that that can build a community and reward system around music artists, they're 100 fans in that instance, and you know, that's kind of following on from what we're doing and saying that, you know, if you're an early believer in Mynt, you can go on and have this utility of the token kind of ongoing, so we're trying to build that relationship. We think that's the most important relationship in music, has been able to identify those 100 or 1,000 fans, depending on what stage of your career you are at.

‍Genfinity – King Solomon – Founder & CEO
Yeah, and I think it's really interesting because, I've got a question following this up, but, you know, being a musician, you know, in my previous life, and then going to play shows and doing XYZ and really grinding it out, I think web 3 and crypto represents, a huge change in the way the music industry is going to, you know, operate moving down the line, and really, it's about like, it's almost about like who in the traditional sense, it's about like who you know. What has been the experience for you guys? You know, how many different music artists do you guys have connections with? You have connections with, uh, labels that exist right now. What does it look like for you guys to go out and really scout talent to bring them onto your platform?

‍ItsMynt – Adam - Founder
Yeah, I mean, like, we've got two, two kind of more heading towards the major relationships. One is, you know, they're not a major, but they're certainly in the 10 biggest music companies. The other is just a music management company here in London that we massively represent who represent some of our favorite artists, and our second drop is actually from their roster, which we're really excited about. Um, but beyond that, like, um, George and I, we co-founded a company called NorthNote Publishing, and we work with over 700 music, kind of emerging music artists, and they're multi-genre, you know, they're everything because we were publishing and sync licensing, we, it was good to work with across all genres. And, you know, they're all kind of excited to be involved, and they will be involved. I think they're kind of waiting for the, you know, for us to kind of go live and to do a couple of drops, and then, and then we'll be really kind of opening the floodgates more.

‍ItsMynt – Adam Levite - Founder
Yeah, I really quickly, yeah, I mean, you know, most of the artists that we speak with, I mean, and frankly, you know, a lot of them don't have the most positive view of crypto and NFTs. I mean, for a good reason, you know, because there's been so much, yeah, yeah, I mean, I know I'm telling Saul what we know, but, you know, there's so much speculation and, um, you know, people seem to be in it for the reasons that it wouldn't necessarily attract a lot of musicians, but at the same time, I think so many of them are like, you know, this, they, they see it as a, they, they can, they can just sort of sense that this is a cool new space, and I think the idea that somehow that we, that we can create new revenue streams for them, it is very exciting, you know. The music industry has been so over-centralized and over-controlled and gate-kept. And, you know, the idea that we can kind of give musicians an opportunity to sell like one other cool awesome thing that feels exciting, and you know that they're excited about, and that they know that their audience, their community, would be excited about is great. And I think they - it seems like people are excited about that. And I'm just telling them about Hedera and about how green it is and how, you know, that's been really positive. So, it's been, for sure, there's been a lot of enthusiasm, but it's slow going, as Adam said, just because people are waiting to see, you know, like a demonstration that it's - you know, that's a viable thing. Yes, go ahead.

‍Genfinity – King Solomon – Founder & CEO
Yeah, I think a lot of - I mean, it's crazy because I mean, this experience happens over and over again with all of these cycles, but most people don't seem to be interested in crypto until it's about a year past when they should have gone into crypto, like, which is always pretty fascinating to watch. I would love if you guys could maybe expand a little bit about the platform itself. So what kind - what kinds of utility are going to be present for musicians and artists on the platform when you guys do launch it, and then what is the timeframe that you guys have for launching as well?

‍ItsMynt – Adam - Founder
Well, to begin with, it's going to be very much a launchpad, and, you know, the utility listed in the projects will be kind of ongoing beyond that. So, for example, like, I bring up the future Legends example again, you know, if you're one of the - if you hold one of those 100 Artist cards, um, then every time an artist has a new release, you can mint for free one of 100 editions of that song, and we think that that gives an opportunity for new fans to come in and buy that original card, but it also gives an even stronger opportunity for the original holders to kind of get a closer relationship to that artist. Now, long term, what we want to do is a lot more token-gated content within the platform. You know, we're planning for artists to be able to share their sides or things that they're working on in a token-gated way, and then, you know, it's been able to manage the conversation. Now, at the moment, Discord's the right place for it. You know, we'd love to think of it down the line that the conversation could be handled better within that token-gated area through a chat. So really, we - you know, we spoke to a lot of artists about this, and we said, like, you know, wouldn't it be great if? And, you know, they're all infused about it, but they're like, yeah, but I don't want to be getting WhatsApp, and like, you know, no, no, no, no, this is a relationship that can get managed in kind of one place, and you can kind of get that instant feedback loop, which is set, which is so important for artists, right? Because, you know, some of them are working quite often almost by themselves some of them have three or four different directions they can go as music artists, and, you know, they listen to their demos, and they think, 'Wow, there's - there's, I don't know, I don't know which way to go with that.' So, to be able to kind of harness a community of people who believe in you and support you in that kind of instance, that's where we want to get to with the utility of MID.

‍Genfinity – King Solomon – Founder & CEO
Yeah, I mean, 100%. And if you could touch base a little bit because I do believe that you guys were supported by the Hbar Foundation, that'd be awesome if you could touch base on a little bit about what that relationship is represented.

‍ItsMynt – Adam - Founder
Yeah, yeah, yeah, of course. So, like, we were put in touch with them about 18 months ago. We talked to what we wanted to do, and, you know, they were very supportive. They did offer us a small grant, but also, even more than that, you know, it's the marketing support. It's the opportunity to kind of come into an ecosystem and to get to know that group and that foundation and those people are behind you. It gives you a lot of confidence, you know, because I think that we've seen a lot of really interesting projects and people trying to do the right things on other blockchains get kind of washed out by the noise of other things. So, you know, it was good that it was good that they could see that we were trying to do things for what we feel is a good reason and something that's sustainable, and most importantly, I think that for them, that they see, like, you know, all these music artists are like mini-brands. They have their own followings. They have their own funds, and there's a few network effects there potentially for Hedera.

‍Genfinity – King Solomon – Founder & CEO
Yeah, and I know we have Julia up here who I think might have a question for you guys, but I wanted to ask you guys real quick, um, just thinking about some of the other platforms out there outside of the Hedera ecosystem. So, you know, you look at Gala, and Gala has their hands in music, film, gaming, and it's almost like, you know, how many different hats can a company wear in a way that they can still take care of the smaller artists and really cultivate value from really what I think is the most potential for disruption as far as music is concerned, and that's getting those indie artists out there that are working and bootstrapping, you know, by themselves without necessarily having the contacts. It's like how much care from these bigger platforms gets put into the smaller artists. So I would love to hear maybe your thought process on, you know, cultivating that value and that talent from the smaller communities out there of indie musicians and people that are just doing it because they love to do it.

ItsMynt – Adam - Founder
Yeah, yeah, you know, we've had some really interesting conversations with some, like, you know, some that they're not, they're not bedroom producers. They're very talented artists, but, you know, they've got the - they've got songs in the tens of thousands, maybe a hundred thousand streams you know, and they've got like a small, small following, and, you know, they had some really interesting people that they kind of said that this is, this is like, this might be the next, the last frontier that they're still creating during, you know, this is web3. So, how many more editions, you know, how many more chances are there going to be to kind of really disrupt? And also, we had like an investor we pitched to really, really early on who was big in the music scene, and they also felt this might be the time that indie artists, because it's been so hard to monetize in the music historically, and I think that this could be the opportunity for them to do so, and I think that it still is, you know, and there's so much we can do as trying to onboard the music artists, and that, you know, if they see an opportunity, that they're generally willing to give it a try, and then we want to create interesting art and assets with them, and interesting ideas we think, and then beyond that, really, you know, it's can they bring their existing plans on and can they find new fans? And will the market, will the ecosystem support it, you know, and that's the bit that you have to work on, and that's a bit of a long game, and it's difficult to say one way or another, but we're positive that the fans will see value in what it is, and that's the most important part.

‍ItsMynt – Adam Levite - Founder
And then one thing, one thing that we often talk about as well is that sort of like that middle ground of artists, the middle-grounded musicians where, you know, I mean, it'd be great for us to have, you know, the big pop stars on our platform, but that's not really why we're interested. What we're interested in, and there seems to be a lot of people pursuing that, you know, pursuing those people, the Beyonce’s, etc. You know, we're really here to help out the artists, the musicians who we really love, and we think there's such an opportunity to hear, and, you know, it might be oversimplifying it, but, you know, but we think this should be just like another piece of, you know, like you go see your favorite band and you buy, you know, you buy one of their t-shirts, you know, you buy the merch, you buy a record. This, it'd be amazing for it to be something like that, right? It's just a way for you to support a band that you love, and, you know, the band that, you know, 100 other people in your town will go see, you know, not necessarily the fan that's gonna fill a stadium. That's what we like, that's what we love to do. And then, you know, that said, also, you know, the DEREK platform is amazing, the Hedera community is so incredible, but, you know, this will succeed by opening it up Into the rest of the world and bringing these people, bringing the fans, bringing these communities onto Hedera and into this world, and how that's really important and how that's, you know, that marketing is sort of at this point everything because it's so early, that is, that, that does the trick. So, if anybody has any great ideas on how to open, how to open that up and how to bring people in, that's what, that's sort of that's our, um, that's what we're working on, you know, amongst other things.

‍Genfinity – King Solomon – Founder & CEO
Yeah, no, 100%. I probably have some thoughts on that, but I know Julia has their hand up, so Julia, feel free, go ahead.

‍Juliana Mihai
Hey, hello, how's it going, everybody in there? Well, you know, I have a question for you guys as a musician. Um, my question is, what's the difference, what you can bring us different than the others, you know, because as the King Solomon says before, there are many other platforms in there, in any age, try to involve the musician, the composer, as me, casually, it's a very good singer and a famous one in the Web3, for example, good friend of mine, by the way. And, yeah, my question is, what can you bring us to be different than the other platforms in here existing today?

‍ItsMynt – Adam - Founder
Well, that's a very good question, you know, I think that what we're, what we're trying to do at the moment is, is experiment a bit and prove some product market fit. Now, I think a lot of, a lot of platforms have come in and said, this is, this is how it works, this is how it's going to work, and I think that that, it's often often then kind of runs into a position where, you know, is there enough fires, can you onboard people, do people value this? I think that we want to, that's why we've come with the Future Legends project, which is all about really early-stage emerging artists, you know, hence the name, and a couple of other things we're going to be working on afterwards, just to really kind of see what works best for emerging artists, how can we do that? Because what we, we don't necessarily want to do is kind of just assume that where people are going to find value in NFTs, you know, there's no doubt the connections there, I think that the purpose of being able to build a community with your fans and be able to identify them better is, is massively important. What the product itself is that works best is something that we, we need to experiment with. So, you know, I don't know if that answers your question, but I think that the difference in us and the way that Synovus are approaching it is that, we're exploring things for emerging the artists first, you know, rather than kind of dropping, trying to bring in big names and then hope that that's going to create some kind of long tail off the back of it.

‍Genfinity – King Solomon – Founder & CEO
I think you bring up a really good point just because of the fact that, I mean, the revenue models, I'm sure, through something like Gala and I, don't you know, I don't want to speak from 100% definitiveness here, but I'm assuming that artists that come on potentially are getting paid in a Gala Token or X, Y, and Z. And there's a way for them to earn that way, and sponsors or partners or all this stuff. And it's like, I think you bring up a good point because crypto has gone through every four-year cycle, it's this gigantic boom and this gigantic bust, and it's like for somebody to say that they've proven out the model of what's going to represent mass adoption, this like right now I think is a little bit crazy because it certainly hasn't come yet. So it was interesting to see whenever you guys decided to release just a really small kind of Founders, NFT collection for a pretty fair price. And I'm just certainly not financial advice to anybody down there. We're not incentivized to talk about men sort of cell mint, NFTs or any of that stuff. But it was interesting to see the way that you guys chose to do it, where it wasn't like super heavy as far as the quantity or the price of NFTs or X, Y, and Z. Maybe, you know, I don't know if anybody has any thoughts on that, but you know, that's kind of my opinion. Like, I think that we're still so early that it's hard to say that any platform has defined themselves as the end-all be-all with music and artists and CR, you know, helping to create value for these artists in the web 3 crypto space because I personally don't think that anybody has.

‍ItsMynt – Adam - Founder
Yeah, you know, I, not to comment on other platforms or anything like that, but you know, I think that our plan, the reason we want to build it slowly is because we want to stick around. I mean, I think that, you know, the goal, the early Gold Rush kind of came and went, and now it's about time to really kind of like, build it out. You know, there's the promise of the first Rush, the idea like what is it you're trying to solve, and then there's actually honing down on what the product is and how you refine it and making that better, you know, and that takes time. It doesn't happen in two years, um, it takes time, and that's, you know, that's what that's what we're here to do to the best we can.

‍Genfinity – King Solomon – Founder & CEO
Yeah, I think we have Crypto Casually with a question. Real quick, I wanted to add to that comment though, um, once you, I mean anybody that's been here for a while that has networking or connections in this space, you realize very quickly, and this is what my fear is for musicians and artists, is you know, these bigger platforms potentially bastardizing their value in a way where the smaller people or the smaller artists aren't taken care of and can't really grow because like, what value is there in participating in a platform if you're a musician where you have a thousand other people that are way bigger than you that are getting all of the, like, if you have a question for the team or a question for the platform and you're just put down the pecking order just like exists currently, like, then you're not really solving anything, you're just recreating the same problems and adding crypto into the same problems that exist. Um, crypto casually, I know you had your hand up.

‍Crypto Casually
Good morning, GMGM, good afternoon, All That Jazz. So I love this conversation. If you don't know, I'm a musician in the space, and I've been in the Hedera community now for, going on a few months, and I've been building a project myself, and I've got quite a catalog of music that's accrued. And hello, Juliana, good to see you. I think what's important, and meant, I was actually trying to get a hold of you last week, I was reaching out to the launch pads on Hedera, and I had a question. Just real quick, is there not a website on the, um, on the profile that you can go to? Yeah, you guys got to add that in because I, Crypto casually brings up a good point. I found the website, but it was through a Google search, so you guys have a website, yeah, throw that on your bio please. Um, what I wanted to do, what's important to, in my opinion, what I think is important to musicians, is to be able to be in the pool of eyes, people being able to see them, being seen is important. You know, breaking down how they get paid and all that stuff from there, like, you know, that's when it gets deeper, of course, but being seen is what's most important, and I feel like what would be great for Hedera is a collaborative effort between the major launch pads. And, you know, like as a musician, I've made over, I made my 240th song yesterday in 13 months, and, I've got 30 written spoken word pieces now, and I've been accumulating, so I can release a mixed media project. I want a project that's got spoken word. That's got my music, it's got the instrumentals, it's got open verse because follow me on this, right? If you need eyes, what better way, and this is just an example, if Crypto casually has a song, and I have the open burst style, which is a 16-bar open on the back end of the song, right? And you're able to purchase that version of my song, put your own 16 bars on it, right, and then sell it as such or put it back in the market as such. Now you have my name on it as well, right? Our names combine, right? And you're trying to sell that music just as well as I'm trying to sell that music, but it would be amazing is it the major launch pads all came together, okay, and you had a pool of this happening right? You had a location where people could go get instrumentals, open verses, not just the music but the tools to make music. You hear what I'm saying? The tools to make music, because then you have creators all coming to one location, right? Essentially, right, in theory. And then you're gonna develop more the new liquidity into the market, new liquidity into the market because of the different styles of the way you're breaking down that music, you see what I'm saying? And that's something that's not in this space at all. Nobody has that, and Hedera with its speed of transaction and its cost being so minimal, imagine If you were the first, right, to be able to put this, you know, together, right, where you could go get instrumentals, open verses, you know, the music itself, it's not out there.

‍Genfinity – King Solomon – Founder & CEO
I mean, what's the biggest issue for, I mean, coming from a music standpoint? I mean, one of the biggest issues is you write a really freaking killer part. Whether it be chorus, versus, bridge, whatever it may be, and then it's like, how am I going to make everything flow? And fit within everything else. We've got an open marketplace with, um, whether it be times, times, and if you, wow I mean, no, now we're going to go down the deep end here real quick. And I know Brandon, we're getting a Brandon real quick here with the second part of the um, the interviews.

‍Pixel Rug – Brandon Davenport - Founder
No, honestly, I'm enjoying this. I'm just laying on the floor in my office. I got my beanie hat as using as a pillow and loving this.

‍Genfinity – King Solomon – Founder & CEO
Well, I mean, imagine leveraging. If somebody could, I mean, I'm sure people are doing it already, but even leveraging AI where somebody has a badass riff or a badass whatever, and you need to fill in the blanks here, you fill in the blanks or you fill in the tuning, where it just recreates that, and it's almost like a perfect fit for what you want too. I mean, there's so many different opportunities for, and if you're a purist and you don't feel like that would want to be integrated, there's still an open marketplace for different things that may be in your tuning or maybe in your time signature that could be tweaked and all this other stuff. So maybe you're a hook master, right?

‍Crypto Casually
Maybe you can't put together a whole song, but I know a bunch of dudes and chicks that are hook masters. There's no marketplace for just go grab a hook. Do you know how, you know, how valuable that would be? Because I can, I could, I could put you down bars right now, right? But it's like, I didn't, I need to have the hook that ties this together. Like again, if there's a central hub to where you could just go find that or you're like, oh, hey, this song right here, that's for, is missing this section. Like, oh, I could, I could fill this in great because that was great for that dude because you could, I mean, you, you big then you essentially bake the royalties in from what people want to leverage from you. I mean, it's absolutely amazing, right? And then if you have all the launch pads together, it's like you got all that, all I mean, you know, yeah, I mean, you get it, you get it when you're ready.

‍ItsMynt – Adam - Founder
It's like a base, kind of what you really want is like a basic door, kind of,  beat generator thing where people can kind of collaborate. And then, you know, then it's no different to covering or the master publishing, the splits. Like someone's wrote the hook and then the next NFT that comes out is then a 50/50 split. And if someone wants to recreate that, it kind of gives its own life. I've got to say, though, just so you know, like, it would be unfair to pretend that something like that doesn't exist. There is something called Endless FM that they're based in London. I know they're working on something similar just like it. It's not Hedera we need to get that. We need to, we need to. Is it out yet? Don't know, you know, I just know them, and it doesn't exist. I know this doesn't exist. I know for a fact this does not exist. And nothing against Ethereum, but if it's on Ethereum, I mean yeah, it cost you 100 for a song.

‍Genfinity – King Solomon – Founder & CEO
Well, I think it's a little better with proof of stake, but still the same point, the same point applies. It's like it's the same argument with metaverse. It's like I'm not going to be putting 400 in gas fees to put on a pair of socks, you know. In the metaverse, but uh, yeah, I mean that's called Endless. Um, what is it called? Endless one, Endless FM, Endless stuff. Check them out, you know.

‍Crypto Casually
Think about if you could, if you could launch like a little a project called the remix, right? And you had, and you had artists able to put their music on your platform, and then other artists were able to go segment out whatever portion of those tracks and then combine their music to it, and then you have like these remixed makes of these songs. Like there's just so much that you could do with that, and it's less time in more return on investment. The goal is to not have to continue to put more time into and be able to get more out of it. So when you make a song, if you can break it down into an instrumental, an open verse segment, and the real song, like four or five different ways to sell the song without any more time invested into it.

‍Genfinity – King Solomon – Founder & CEO
So then the question becomes that there's a platform called Endless FM that's facilitating certain aspects. Here's where I think a lot of projects and builders in this space need to get to is they need to get to thinking, well, somebody else has already done it, so maybe we can't it. And I know that's not what you guys are saying from, from. I'm just bringing up as an example. There's so many opportunities in this space to create synergy across ecosystems, whether it be built on Ethereum or boat on Solana or build on any other ecosystem because what they don't have is a platform that is built, being built out on Hedera, uh, utilizing Age part. And if there's a way to integrate those things and there's synergy between projects, that really is going to be that patchwork of mass adoption that is going to get any platform, whether it be music or adverse or gamification, to get to the point that we all wanted to get to in this space. I do want to pivot if anybody has any last thoughts real quick for Mint or um, for Adam up here because I definitely want to get to Brandon, uh, as well here. Thank you. Thanks for the mic, guys. Appreciate that conversation. Thank you as well. Yeah, I just wanted, okay, uh, last moment.

‍ItsMynt – Adam - Founder
I completely agree where I was going to go with that is that, you know, I should be talking to Endless FM about potentially leveraging that technology into what we do and not saying, you know, quickest that ultimately brings it to Hedera, it's better, better for everyone. So I agree, synergy partnerships and cross-platform is definitely something that we want to work on.

‍Genfinity – King Solomon – Founder & CEO
And a lot of the time, I think this is the lot of issues that currently exist. It's like, from a music platform project to reach out to another music platform project, it's a double-edged sword because the project could be like, "Why would we talk to them? They're competitors." But if it's in a way that's open and engaging, it's one of the things that we've tried to do consistently with these cross-chain spaces is just create synergy with people. And if we could do a music space and get different people on talking about their ethos and their values, those, and it's not even necessarily us facilitating those connections, it's just getting people up on the same stage so that people can understand, "Oh, they're actually building something cool. They have the same values as we have. We're just doing it a bit differently. Maybe we should sync up and have conversations about how we could potentially work together in the future." It might not happen now, it might not happen three months from now, but as they grow and they develop and as we grow and we develop, six months, a year down the line, who knows what type of opportunities are going to come up, and that's really the way that these, I think, relationships are made and the way that these silos are broken down in the space.

‍Crypto Casually
Yes, sir, because I want to just throw this last thing in there right because on eth, right, which I've been on this entire time, and I'm on tezos, and I've been on Chronos, and I've dabbled Ethereum has the big names, people do what the artists on Ethereum are doing because the big names are there. So how do you get either many more names, not only casual? Let me interrupt you in this.

‍Juliana Mihai
Yes, it's true. People go and it's have the big name in there, but at the moment, Ethereum, it's one of the best. It's working, man. It is working. Yeah, no, I mean, nobody can argue all the liquidity is there, or at least the majority of liquidity.

‍Crypto Casually
So the big names are on Ethereum, right? That's why people just sheep their way over there into whatever platform they're launching on Ethereum. But what there isn't is every space. Everybody wants to freestyle, have beats, have this and that. So if we're trying to have big names or many more names as they're growing, have the hub that has the instrumentals, you can go get this, you can go find some instrumentals from this artist or this artist. Juliana makes beats. He makes beats. Fat Boy makes beats. You can get this and that. Have so many options instead of it being, "Oh, there's one giant name. This is what this person did." Have a hundred different names that come to your area because the different ways that they can break it down and push their music. That's what I'm saying.

‍Genfinity – King Solomon – Founder & CEO
Well, the whole trick of it is like, look, no art, even if the biggest artists in the world, the majority of people are on Ethereum. And you see all these people building on Ethereum. As soon as you create that synergy with a platform, none of the artists are going to argue about, you know, getting paid more because transactions are cheaper or, you know, like which, which Hbar and Hedera can facilitate. So, it's just breaking down that barrier where people actually know that the utility exists. But it has to come from a building standpoint where we have to start breaking down these walls between the Ethereum community and projects.

‍Crypto Casually
Yeah, and that's what I'm here for, year four, you know what I'm saying? That's what I want to do. That's what I am here for. Let's get it, let's do it then.